The City by the Bay is a lovely place to visit. (Though I do not recommend the typically fog-bound July weather; come in September, when the sun will be shining.) The fair city, with its museums and shopping, neighborhoods and nightlife, is popular with tourists from around the globe.
And hotel investors have a pretty favorable view of San Francisco, as well.
According to the latest JLL Hotel Investor Sentiment Survey, investors in the Americas have the most favorable view on San Francisco for both the next six months and the next two years. (Other favorable markets include Houston and Miami in the next six months, and the Caribbean, Los Angeles and Boston in the next two years.) In addition, San Francisco has the highest development intentions (along with Boston and New York City).
Investors also expect hotel cap rates to trend downward during the next six months — and it should be no surprise that investors expect cap rates in San Francisco to be among the lowest.
So, if you’re going to San Francisco, be sure to bring plenty of investment dollars.
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Loretta Clodfelter is production and copy editor of Institutional Real Estate, Inc.