Passing 400

October 28, 2013 admin

This month the Institutional Real Estate Newsline published its 400th original news story of the year. At the end of June, I wrote about how IREN reached its 200-story marker. I must say, this is quite impressive when comparing the new IREN format to old.

I remember when IREN was a PDF, and it was “rare” for an IREN issue to contain an original story. I think the most original stories I published in the PDF were about four a week. Now, IREN is publishing eight to 10 original stories each week. The most ever published in one week was 15.

I credit the new format (with a daily email and stories posted to the website as we break the news) and our digital-first objective. I believe it gives IREN more incentive to write more IREI stories. In addition, our Data Services team has been essential in mining data and providing story leads.

Today, IREN is a two-person team: the IREN editor (me) and a reporter, Reg Clodfelter. Occasionally, other editors write original stories as well.

Not only does October mark our 400th story published, but also October has the most ever original stories published with 52-plus. By the end of the year, IREN is hoping to publish 500 original stories, but aiming to publish 600. Fingers crossed!

Some big original headlines published this month are:

Two more months are left in the year. I believe IREN can get to 500 by Dec. 31, 2013. The activity this month pushes IREN ahead of expectations. To read more IREN original news, visit our news feed.

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AndreafinalwebAndrea Waitrovich is editor of IREN and web content editor of Institutional Real Estate, Inc.

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